Supermarket prices continue to rise. Given the current situation, however, Aldi, Lidl, Rewe, Edeka and other retailers fear for their customers. They respond with deep price cuts. Customers can take advantage of it. CHIP tells you what to look for in branches now.
Prices for groceries, drugstore items and household items are skyrocketing.
Some products have increased by up to 40%. The sharp price increase is due to Russia’s war of aggression in Ukraine and the ongoing corona crisis in many countries around the world.
Raw material prices are skyrocketing, supply chains are disrupted and production costs are rising. This has an impact on the food retail trade in Germany.
Admission prices rise for many foods – branded products become more lucrative
Aldi Süd and Aldi Nord had shown the way, but now all supermarkets and discounters have implemented price increases. About 200 products are concerned, as shown by a market analysis.
If you also include the different variations of the products – i.e. light products, different pack sizes and flavors, over 400 products on the shelves are affected. Most of them are house brands. The adjustments affect entry prices and therefore all no-name products.
Rising prices are leading to greater uncertainty among customers, as retail experts report in an interview with our editorial team.
Aldi Süd, Aldi Nord, Lidl, Penny and other popular retailers fear for their customer numbers and increased sales. Therefore, special offers play an increasingly important role.
The focus is on branded products. They are used as a lure to lure customers into branches. As soon as they are in store, it is important to create new incentives to buy. In the end, customers have to place many products on the checkout belt.
Save on your next Aldi purchase!
No-name butter is sometimes 60 cents more expensive than branded products
This week’s butter (250 grams) shows just how much customers can benefit from these special offers. In discounters and supermarkets, unnamed products from Milfina, Milbona, Ja, Penny, Gutes Land or Landfein from Norma cost 2.09 euros.
Those who want to save can leave their own marks and take advantage of discount offers. These are only manufacturers of well-known brands.
Lidl is selling Kerrygold’s popular “Original Irish Butter” this week for 1.59 euros. The same product is cheaper at Penny and Netto Marken-Discount. Popular brand butter is available there for 1.49 euros. The saving is 48%!
In turn, Rewe customers can save on cheese. The own brand “Ja” (Emmentaler) costs 1.89 euros in a 250 gram pack. Calculated up to 100 grams, this corresponds to a price of 1.26 euros. The branded product from “Grundländer” is available in turn for 99 cents per 100 grams and up to 1.16 euros depending on the variety.
Langnese’s “Cremissimo” ice cream is even cheaper. A liter of ice cream costs between 1.30 and 1.88 euros in different flavors. Unnamed versions of “Rewe Beste Wahl” or “Ja” cost significantly more.
A liter of chocolate ice cream from “Ja” is available for the equivalent of 1.89 euros and “Rewe Beste Wahl” Choc Sensation for even 4.98 euros.
Branded products are not always cheaper than no-name products. Such discount campaigns for well-known brands can always be useful.
Lidl, for example, sells its own brand Freeway cola for 45 cents in a 1.5 liter bottle. The Pepsi brand counterpart and 7up cost 55 cents in the same packet format. Customers only pay ten cents less for their own brand. Here, the purchase of the branded product can in principle be worthwhile.
How to expose supposedly “expensive” discount offers.
Weekly brochures from major supermarkets and discounters can help customers find lucrative price deals. Customers should pay attention to two pieces of information.
- What is the size of the discount offer pack?
- What is the base price?
With this information, the offers can be directly compared.
If you don’t have a brochure at hand, you can search for it on the Internet. In the branches, the corresponding special offers are marked in a particularly visible way. Legible price tags, special advertisements or regular announcements inform customers of discounts.
It is also important for customers to take a closer look at the base price on the spot. The small print on the price tag indicates the converted 1 liter or 1 kilo.
For example, if you find a cheap branded butter (200 grams) at 1.89 euros in the supermarket, you should also pay attention to the basic price (1 kilogram: 9.45 euros).
The unnamed product would be cheaper at 2.09 euros and 250 grams. Since the basic price (1 kilogram) is 8.36 euros.
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