Are graphics cards, especially Geforces, getting cheaper? This question actually arises in the face of a new advertising campaign. Nvidia is advertising there with stock graphics cards reloaded and also bundling one or the other RTX 30-series model. EVGA and Galax are taking a similar stance.
The corona pandemic and the measures taken to contain it have disrupted supply chains and caused demand for microchips to skyrocket. To make matters worse, a new mining boom has thwarted the gaming enjoyment of many who wanted to upgrade. The result was that Radeons, like Geforces, were hard to find for a long time and at crazy prices for much longer. Although prices have meanwhile fallen, they are generally still well above the RRP. A new campaign from Nvidia is now attracting attention and hoping for further price cuts.
Buy a graphics card: According to Nvidia, the RTX 30 series is back in stock
A year and a half after the release of the first Ampere graphics cards, Nvidia actually announces that the graphics card warehouse has been replenished. This becomes even clearer in the English original, where “Restocked” and “Reloaded” are mentioned, while the German language website advertises “In stock” and “ready to play”. As if the RTX 30 series had just been released, it says: “GeForce RTX 30 series graphics cards are now available! thanks to NVIDIA Reflex and AI-supported voice and video transmission thanks to NVIDIA Broadcast.”
If you click on the “Buy Now” button or scroll down, several “Featured Products” will be listed. The links of the respective graphics cards lead to different dealers. If you click on the Gigabyte RTX 3080 Ti Gaming OC for 799 euros, for example, you end up at Alternate with an offer currently underestimated by several other suppliers from 769 euros. It’s still the currently cheapest custom design of a Geforce RTX 3070 Ti, as Asus’ TUF Gaming Geforce RTX 3070 Ti OC currently starts at $816. However, the recommended retail price is 619 euros.
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Nvidia also associates and displays a Palit Geforce RTX 3070 Gaming Pro 8G at 699 euros (recommended retail price of the reference: 519 euros), a PNY Geforce RTX 3080 Ti XLR8 Gaming Revel Edition at 1,339 euros (Nvidia recommended retail price of the 3080 Ti : 1,199 euros) and a Gigabyte Geforce RTX 3080 Ti Gaming OC 12 GB for 1,379 euros. Nvidia charts also showed an MSI Geforce RTX 3080 Gaming Z Trio 12G LHR, for which our price comparison actually documents a price reduction from 1,279 to 1,169. The Pixel Accelerator is still far from the MSRP of 799 euro.
Although the recommended prices have not yet been reached and certainly not fallen below what was once common for long-released graphics cards, gamers can still look forward to further price drops in preparation for the marketing campaign. Nvidia isn’t alone with the “Restocked” campaign either. EVGA is also reporting that various high-end models are back in stock – they’re even adopting Nvidia’s “Restocked & Reloaded” slogan here. Meanwhile, a Chinese reseller is promising a price guarantee for Galax graphics cards until mid-June. It is quite possible that this campaign is also based on the better availability of amp chips.
Source: Nvidia, Video Card, EVGA, Tom Hardware