Activision Blizzard and Square Enix interested in NFTs and play-to-earn games

Games as work: this can be something positive, for example if you earn your living as a game publisher or as a developer. It gets silly when the player is forced to “work”, for example because a title degenerates into a dull squeak or you do the role of involuntary beta tester at the launch of an immature game. But Activision Blizzard and Square Enix could perhaps push further. In addition to NFTs (Non-Fungible Tokens), they are considering so-called “play to proud” games.

For example, Activision Blizzard sent some gamers a YouGov survey asking for gamer interests. It’s not just about the willingness to deal with NFTs, but also about the interest in “play to win” models.

Square Enix President Yosuke Matsuda has similar plans. Speaking to Yahoo Japan, he reiterated ideas previously expressed regarding NFTs and playing to win. They envisage that players can develop items for games, offer them to other players for payment and thus earn money from the games themselves. Currently, mods and other player-developed content for games are generally free. Valve and Bethesda have tried to change this before, but so far they’ve been met with mixed reactions.

Matsuda explains that the concept of a developer delivering a finished game that remains static can be outdated. Many players would be interested in dynamic games that adapt their content over time and can also be shaped by players. However, we all already know this thanks to the “Games as a Service” and the “lackluster” roadmaps of certain studios, which are generally more of an alibi for a title to be poor in content when it launches. In any case, to reward players who create content, the boss of Square Enix can also imagine NFTs and blockchain and even his own cryptocurrency.

The manager’s ideas have drawn a lot of criticism from players and other developers in the past. I myself am quite skeptical about this, because in the end, it’s about playing, not working when I start a title. Of course, if some modders are lucky enough to get money for elaborate creations, I think that’s fine. But introducing NFTs and cryptocurrency is the right way to go? I pass this question on to you.

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