Celebrity NFTs May Raise Deceptive Ad Issues

Celebrity NFTs May Raise Deceptive Ad Issues


By Amy Midge and Lauren Bass (September 2, 2022, 6:01pm EST) — From Eminem to Snoop Dogg, Tony Hawk to Lionel Messi, William Shatner to Brie Larson — music, sports and Hollywood celebrities are eagerly jumping on the line. An innate symbolic chariot.

Whether launching their own collections, buying expensive profile pictures, or simply endorsing new artists, celebrities have embraced blockchain technology and extolled the virtues of owning unique digital collectibles across their social media platforms.

So what’s the harm? Well, according to recent warning letters sent out by the Consumer Monitoring Agency, Truth in Advertising, or TINA, these celebrities may be engaging in deceptive advertising practices that violate the Federal Trade Commission Act by not disclosing…



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