FIFA launches NFT platform on Algorand in the run-up to the World Cup

FIFA launches NFT platform on Algorand in the run-up to the World Cup


As the 2022 World Cup kicks off, FIFA, the world soccer governing body, has announced that it will launch a competition NFT Football related digital collectibles platform.

The platform, FIFA + Collect, is set to launch later this month and will feature “affordable, comprehensive and accessible” NFTs that depict iconic football moments, art and images, according to FIFA. With the World Cup kicking off – set to take place in Qatar in late November – moments from the World Cup soccer tournament can also be turned into digital collectibles.

NFTs are a unique blockchain icons that serve as proof of ownership of digital assets, such as art, profile photos, or video game items. FIFA + Collect will play on Algorand Blockchaina proof of stake Ethereum And the Solana An alternative developed by MIT professor Silvio Micali. In May, Algorand Become an official FIFA blockchain partner.

“Just like sports memorabilia and posters, this is an opportunity for fans around the world to interact with their favorite players, moments and more on new platforms,” said Romy Gay, chief business officer of FIFA, in a statement.

More details about the kits that will be included in the FIFA + Collect launch will be released soon, as well as teasers about the types of NFTs that will be rolled out over the course of the World Cup. The NFT platform will live on FIFA+, the organization’s platform for live football matches, news, games and original content.

Algorand made headlines earlier this year for Get Napster digital music sharing serviceand in order to partner with LimeWire – formerly the same peer-to-peer music sharing service – recently launched the music-focused NFT Marketplace The works of the signed artists are featured on the Universal Music Group . label.

Algorand will not be the only crypto presence in Doha in November. In March, Crypto.com announced that it would be exclusive to the World Cup Cryptocurrency exchange sponsor. Despite this, the company may be shrinking its ambitious sports partnerships agenda: earlier this week He reportedly gave up a $495 million sponsorship deal with UEFAChampions League.

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