Brownsville-based business makes Target for the first time

Brownsville-based business makes Target for the first time

BROWNSVILLE, Texas (Valley Central) – Local businesswomen wearing the Latin Power T-shirt worn by celebrities across the country launched an exclusive capsule collection with Target for LatinX Heritage Month.

JZD, owned by spouses Jennifer Serrano, 30, and Veronica Vasquez, 32. The Latina-owned brand is located in Brownsville and aims to build a sense of community and celebrate culture every day.

This is the lifestyle brand’s first major retail partnership with Target, and as of Sunday, its items can be found on Target’s website and in select stores nationwide. The items can be found online via the Target website and in more than 1,500 stores across the country.

The exclusive capsule collection features T-shirts, blouses, hats, jewelry and stationery with sayings and designs centered around the celebration of Corazon Latino.

“To treat Target as a Queer and Latina owned business and seeing our collection in stores is
said Serrano and Vasquez, founders of JZD. “This collection is inspired by our journey to find our voices as Latinas in this country. Crecer y Florecer and Corazón Latino pieces are inspired by the beauty of growing our community while honoring our ancestors and their sacrifice. For us, the most important part of all of this is continuing to create pieces that allow our community to With a sense of representation and reminding us all of the beauty of our culture.”

The couple started the brand in 2016 to empower and remind Latinas that “eres una diosa; poderosa y hermosa,” Serrano and Vasquez said another reason they started JZD was their need to be reminded of their strength.

As two women with immigrant roots, Cyrano and Vasquez are proud to live out their American dream of “dollar mentality and wild dream mentality,” which launched their brand.

JZD exploded on social media after the launch of their first successful product, the “now iconic” pink Latina Power Tee. Since then, the brand has racked up $2 million in sales in less than six years and shipped to more than 31 countries, all while being independently owned and self-financed.

With over 100,000 followers on social media, the brand continues to try to make its community feel represented and connected to its roots.

To buy JZD, visit Or follow the brand on Instagram @ShopJZD and TikTokShopJZD.

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