Alo Yoga launches its first limited-edition ready-to-wear collection from NFT at New York Fashion Week

Alo Yoga launches its first limited-edition ready-to-wear collection from NFT at New York Fashion Week


Alo yogaA leading fashion and lifestyle brand, launches its first ready-to-wear collection paired with the first NFT on MoonPay’s HyperMint platform. Aspen Group NFT is a digital Certificate of Authenticity designed to celebrate Alo’s first foray into ready-to-wear and label holders as a community with exclusive benefits. HyperMint, monbay The self-service NFT mint platform, will lead the minting and distribution of NFTs.

Alo launches its first RTW collection at New York Fashion Week with a demo that will unveil the latest 2022 holiday capsule collection while immersing audiences physically and digitally in the brand’s new world. The Aspen Collection is Alo’s celebration of the spirit of adventure, inspired by the outdoors, winter sports, mountaineering and afternoon skiing. The collection marks the sports brand’s first foray into winter performance apparel and luxury ready-to-wear. At the show, attendees will see the group for the first time. They will also be able to experience the luxurious collection via Snap-powered Augmented Reality mirrors.

“The Alo Aspen Collection is an experience in itself, where luxury meets high performance. The ability to experience the collection in real time via augmented reality, and have a consistent ownership certificate not only elevates the buying experience, but also raises the authenticity, transparency and security of our products and creates the building blocks To provide lifetime value and rewards to our most loyal customers. Angelique Vindet, Vice President and Head of Marketing at Alo Yoga.

Alo understands that NFTs are changing the way people interact with fashion by offering a new level of connection between a brand or designer and the end consumer. Through Alo NFTs, consumers will have the ability to unlock new levels of loyalty, rewards, ownership, collection and authentication. With the purchase of an item from the Aspen Collection, customers will be awarded a digital Certificate of Authenticity for that item, which also unlocks VIP experiences ranging from a personal shopping experience via a private customer manager to future experiences at Alo Houses and exclusive access to Alo Health Clubs.

says Danny Harris Co, CEO and co-founder of Alo Yoga. “Web3 enhances the ability of brands to protect their identities and provides new ways to enhance loyalty and growth strategies,” said Evan Soto-Wright, CEO of MoonPay. “Our partnership with Alo Yoga brands is another step in ensuring that fashion is ready to usher in an exciting new era of digital and physical fashion. This will be a game-changer for fashion and fundamentally alter both brand and consumer behavior going forward.”

The collection consists of 17 distinctive styles, including performance-ready ski suits, ribbed cashmere outfits, floor-length faux-fur jackets, and waterproof outerwear and accessories. Prices range from $54.00 to $1425.00. Customers who purchase from this limited-edition set will receive an exclusive NFT from Alo, providing a certificate of ownership. These NFT certificates are immutable certificates of rarity, authenticity and ownership – harnessing the powerful innovation of blockchain technology. In addition to owning this unique NFT, customers will be given VIP experiences ranging from a personalized shopping experience via a private customer manager, to unlocking future experiences at Alo Houses and exclusive access to Alo Wellness Clubs.

Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion and lifestyle brand to take advantage of HyperMint to make easy purchases using NFT via email check-out. The brand and infrastructure company are also collaborating with Digital Twin Studios to bring the NYFW experience to life.



Source link

Leave a Comment