Jesus Soto works for business success, Hall of Fame

Jesus Soto works for business success, Hall of Fame


The American Dream can truly come true for today’s immigrants. At least that’s the story that Jesus Soto’s life will tell.

Soto, along with five other individuals or groups, will be inducted into the Boulder County Business Hall of Fame on September 15.

Jesus Soto is the founder of Las Americas Tortilleria, 830 Lashley St.  , in Longmont.  Soto will be inducted into the Boulder County Business Hall of Fame.  (photo courtesy)
Jesus Soto is the founder of Las Americas Tortilleria, 830 Lashley St. , in Longmont. Soto will be inducted into the Boulder County Business Hall of Fame. (photo courtesy)

Born in Durango, Mexico, Soto is the third of seven siblings.

He and his wife immigrated to the United States, notably Longmont, 50 years ago in 1972 and set out to find a better life for his future family.

He first worked at Longmont Foods, then moved to the University of Colorado Boulder, where he worked as a janitor for three years. Needing to expand his horizons, he took a position with Coors Paper Packaging in Boulder, where he worked as a packaging inspector.

Knowing that professional growth would require education, he completed his GED and then secured a position at Precision Power Systems, where he learned about transformers, inductors, and spare memory systems for major corporations. He found mentors during this period of his life, who inspired him to start his own business.

Finally in 1997, he fulfilled his dream of owning his own business when he founded Las Americas Tortilleria at 830 Lashley Street in Longmont. The Soto business that he ran with his family was the first tortilla factory in Colorado. They make fresh tortillas daily and sell them directly to the public.

It was successful and popular.

“() The first thing I do when I visit my mom in Longmont is stop here and pick up fresh salsa and warm tortillas straight from the oven. It’s really good and very affordable. You can’t find things like this in NYC,” one customer wrote.

Another customer wrote: “I’ve been going here for almost 17 years now. I love it. All their tortillas are delicious, from corn to wheat. Amazingly delicious. I take them to my family in California every time I visit. Now, that’s what they’ve been waiting for every time.” Once they know I’m coming.”

Soto opened his second store, this one in Commerce City in March 2000. Other family members opened stores throughout Colorado as well as Kansas and Nebraska.

He is the father of two daughters and grandfather of five sons.

The Hall of Fame event will be at the Embassy Suites by Hilton in Boulder. Event information and tickets can be found on the event’s website.

This article was first published by BizWest, an independent news organization, and is published under a license agreement. Copyright © 2022 BizWest Media LLC.



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