Who needs to print photos anymore? Well, there is still a demand from some customers: photo services bring traffic to these retailers’ stores, especially during peak holiday, graduation and wedding seasons.
More than 50% of photo prints made this year will come from a retail store, with total sales of about $786 million, said David Howeter, a longtime image industry analyst and founder of consultancy and market research firm Rise Above Research.
He added that about 4.2 billion 4×6 prints will be developed in stores this year.
“People don’t print as much as they used to, but there are still people who like to print,” Howuter said.
Haueter said many consumers like to order photo prints and products at stores like CVS because they get the merchandise right away, without shipping charges. They often head to these drugstores to buy other things as well.
CVS offers imaging services in approximately 7,600 stores. “We continue to see strong demand for this service – especially during gift-giving seasons,” a company spokesperson said.
More than 8,000 Walgreens stores offer photo services, said Raghu Valata, Walgreens’ senior director of digital commerce strategy and planning. “Holidays tend to be a busy time in our photography realm, seeing the highest pedestrian traffic overall in December,” Valata said.
But at Walmart, by contrast, there are about 3,700 stores with Fujifilm photo booths – usually found inside the store’s electronics section and often used.
A Walmart spokesperson said it’s a service “regularly used by customers,” including people who may not have access to a computer to order online prints. “We maintain a healthy business all year round.”