There are a number of ways to grow a small business. Harnessing social media as well as traditional forms of marketing communications is one of the 21st century solutions to build brand awareness and attract customers to your door.
This front door could be a high street retail establishment or your website if your business is marketed online.
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Learning Revolution advises, “Content marketing adds value to your online posts, driving revenue and increasing your impact without breaking the bank.” Deadrite Park has created a wisdom tree to show you how to use content marketing to generate prospects and stay ahead of current customers’ interests.
We have a plan. The first step is to create a social media plan that outlines your goals and the tools to implement the plan. You may have to get advice from a social media professional, but the plan comes before you act.
Use Pinterest to demonstrate knowledge. Start a company board and create pins that position you as a knowledge leader in your sector.
Create webinars. Another way to share knowledge and demonstrate leadership is to plan and conduct webinars. It is a simple way to generate leads.
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Press releases add credibility. Press releases for traditional daily newspapers, weekly community press, and social media give businesses access that they cannot access through advertising because the versions have a degree of credibility that advertising or promotional tactics do not.
Update your website. Updating your website is very important. If it looks outdated with outdated information, buyers will click on the next competitor. Keep your blogs updated. Blogs are important because they provide the knowledge and guidelines that build brand recognition.
cut short. Not all letters need to be New York Times length, i.e. 4000 words. In order to catch your audience’s attention, you have to keep it short, i.e. 500-1000 words. Convenient size for snacks so they don’t get tired of reading.
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Use landing pages for special events or promotions. When you have a special event or product line extension that will help grow your business, create a special landing page to promote it. If you are planning an event, say your 25th year in business, use a landing page to distinguish the event from your regular work.
Use Facebook to engage your followers in dialogue. This is a great way to share information and knowledge. It’s also a place to put a face on your work. You, your team, your job site, or your team at work in the field or at a business event.
LinkedIn is a business relationship between one business and another. This site helps you connect with and grow your professional network. It is a lead generation car.
Twitter is here and now. You can share your updated information with your existing followers and potential followers who can become customers. Learning how to use hashtags can help spread the word on Twitter.
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Video is the best way to get your messages across. Using YouTube can get your message across to new and existing customers better than any static message. why? They capture and keep the viewer’s attention for longer. View sales. Demonstrating how you perform your work generates greater understanding and credibility.
Google Business Profile: Having your business profile is the first stop on a buyer’s journey because it gives them the information they need right away. Who, what, and where reviews will attract visitors to your website where your call to action can engage.
Email marketing is not dead. With all the attention on social media, don’t forget to have a steady and regular stream of contact using email marketing. You are not a pest when you provide valuable information that leads to action by the buyer. When you apply automated marketing tools to your systems, it makes communication easy.
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Broadcasting is shared and maintained. More than a third of American adults have listened to a podcast in the past month and they tend to be younger, wealthier, and better educated than the average population. (Learning Revolution) This tool is not for everyone, but you can educate yourself to become a podcast maker.
Don’t forget the analytics. You want to focus on results. We started making a plan. End with analyzes and refocus if necessary. Why did you create content? What is its purpose? Did you reach the target audience? How successful are each of the tactics you chose in reaching your target audience and getting them to take a call to action? Metrics are the other side of the goals equation. Without understanding if and how the tactics work, it is just a financial drain on your business. measure everything.
Contributed by: Mark L. Goldberg, Certified Guide, www.capecod.score.org508-755-4884. firstname.lastname@example.org. Source: “7 Great Ways to Create a Healthy Work Environment,” Catilin Nobes, 5/18/21, Achievers.