Coffee giant Starbucks is partnering with Polygon (MATIC) to give loyalty program customers the opportunity to purchase and earn non-fungible tokens (NFTs).
Starbucks Coffee Heading To Polygon To release Collectible digital stamps as part of the Web3 program called Starbucks Odyssey.
The program will be launched later this year, but a Waiting list For customers, it was launched on September 12.
Brady Brewer, Starbucks Executive Vice President and Director of Marketing says,
“For the first time we’re connecting Starbucks Rewards loyalty program members not just to Starbucks, but to each other. Leveraging Web3 technology will allow our members access to experiences and ownership that weren’t possible before. Starbucks Odyssey will go beyond the core benefits that Starbucks Rewards members have come to love, and reveals About Starbucks’ unique digital, physical, and experiential benefits.”
Sandeep Nilewal, co-founder of Polygon, SaysAnd the
“As a leading provider of infrastructure that enables people and technology to collaborate and share value globally and freely, Polygon provides the ideal launch platform for Starbucks’ entry into Web3.”
By playing games or completing other coffee-related activities, program members will earn NFT stamps that have their own point value, and can also be available for purchase.
The partnership comes as Polygon is said to be increasing its workforce by 40% by hiring about 200 Web3 managers, engineers and developers.
At the time of writing, MATIC is trading at $0.91.
Earlier this week, Binance, the world’s largest crypto exchange by volume, said NFTs are changing how major brands conduct reward programs and connect communities.
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