If you’ve been following Ubisoft’s relationship with the NFT space in the past year, you’ll probably remember their nonsensical release of Quartz NFTs in Ghost Recon Break Point It was discontinued in April after only a few months. At the time, though, Ubisoft said gamers should “keep up for more updates with platform features and future projections coming with other games!”
In the ensuing months, it appears that Ubisoft has become less enthusiastic about NFT’s future plans. In a recent Q&A group after a press event at Ubisoft’s Paris HQ (Written by GameIndustry.biz), CEO Yves Guillemot attempted to explain that the company “is still in research mode, I would say, when it comes to NFTs.”
“We really look at all the new technologies. We deal a lot with the cloud, on the new generation of pixels, we look at all the capabilities of Web3. Recently we tested a few things that give us more information about how it can be used and what we should be doing in a gaming world. Video So we’re testing ground with some of the games, and we’ll see if they really meet the players’ needs.
The part about “meeting players’ needs” is particularly interesting in the wake of Ubisoft’s use of NFTs in breakpoint. In the months since Ubisoft gave away thousands of usable NFTs in games, Ars 96 analysis found successful used sales of only those in-game items in Objkt and Rarible (the only two markets where such sales are allowed), with prices generally measuring what Equivalent to tens of dollars. These third-party transfers were sold as one of the primary use cases for NFTs in the first place, so the lack of sales shows how little player interest breakpointNFT implementation.
Looking back, Guillemot said “we probably weren’t very good at saying we’re doing research,” noting that this has always been intended more of a foot-dipping experience rather than a major investment in an exciting new technology playground. This restriction was not reported when Ubisoft launched Quartz NFTs last December.
At that time, the company described the effort In a press release as “the first building block in our ambitious vision of developing a true metaverse.” At the time, Ubisoft also discussed blockchain’s long-term plans to “make gamers a stakeholder in our games… putting the value they generate back into their hands through the time they spend, the items they purchase, or the content they create online.”
Now, though, Guillemot talks about NFTs as just another in a long line of goofy tech contraptions that Ubisoft loves to play with when they’re new:
“As a company, we got into VR early, Wii early — always trying new things,” he said. “Sometimes it works, sometimes it doesn’t, but we always have to make sure that we can offer players a new experience that is innovative and interesting. The company’s goal is always to create the best experience, and new technologies are always good for that because there is less competition and people are more interested in trying things new to new technology.”
The strangest part of Guillemot’s NFT notes came when he spoke as if Ubisoft hadn’t released the first NFT trial yet. “We should have said we’re working on it, and when we have something that gives you a real benefit, we’ll give it to you,” he said. “Exploration is not at all.”
While we agree that exploration does not mean launch, we argue that Ubisoft Already launched NFTs in breakpoint last December. The fact that Guillemot now says that Ubisoft is waiting until you have “something that gives you a real benefit” before any in addition to The “launch” tells you everything you need to know about how quickly the company’s sentiments toward NFTs have changed.