ArtToken’s NFT platform is shown on a Samsung Smart TV at IFA 2022. (ArtToken)
Digital art platform ArtToken said Thursday that it has partnered with Samsung Electronics to offer non-fungible token art content on Samsung Smart TVs.
Customers will now be able to purchase, store and view NFT artwork from home through Samsung Smart TVs. The company said that ArtToken’s NFT platform will be connected to Samsung’s smart hub through a smart TV app.
The app was shown at Europe’s largest home appliance technology fair IFA 2022, which was held in Berlin between September 2-6.
“The best way to display the technological superiority of a TV is simply by digitally realistic expression of landscapes or artwork,” said a Samsung official.
“We decided to include the NFT art platform as we thought adding a premium image to artwork would be the most effective way to market expensive premium TVs,” the official added.
“The new NFT TV app from ArtToken, developed based on Samsung’s Smart Things platform, is an innovative solution that allows consumers to enjoy NFT in a new and more open way while expanding the use of TV as a personal multi-device experience,” said ArtToken, CEO Hong Ji Suk.
By Lee Seung-ku (firstname.lastname@example.org)