Latino Business Owners ‘Very Proud’ Reflect on Heritage on Mexican Independence Day

Latino Business Owners ‘Very Proud’ Reflect on Heritage on Mexican Independence Day

Friday is Mexico’s Independence Day. He celebrates the cry of independence from Spain on September 16, 1810.

It reminds many that the spirit of freedom helps maintain the bond between Hispanics here in the Coachella Valley and their home countries.

Many Latino-owned businesses can be found throughout the valley. One of them includes Seden Goku At La Quinta, a special needs martial arts program.

“I started when I was three years old [years old] “My dad was Sensei,” said owner Sensei Tamara Canedo-Lifschutz. Karate has always been a big part of her life. Both her parents are from Mexico. And although she was born and raised in the Coachella Valley, she is proud of her heritage.

“For me, to be able to get my name out there, to get my culture out there, to work there, it’s just a good opportunity for young people to be proud of their culture.” As a Latin business owner, she is able to impart this knowledge through what she loves to do.

“It was really cool because a lot of my family only speaks Spanish, so being able to connect and share the culture with them has been a complete blessing to us,” Canedo-Lifschutz explained.

Every day she teaches karate to students from all different backgrounds. Through her journey as a sensei, she has also created a non-profit organization. I found ways to bring it back to Mexico. “The first thing I wanted to do was partner with an orphanage based outside of Mexico, and so for about a year we’ve been teaching for an orphanage in Mexico with only people with special needs and it’s been incredible.”

At Indio, Myrna Mendiola also shares a passion for working with children.

“Being able to provide that safe home away from home, and you know it for them and just reassure them that you know it’s going to be okay,” Mendiola said.

As the owner of Little Fox Play Den childcare, she said the business started from becoming a mother. Mendeola said that growing up Latina taught her how to value a work ethic. “We’re so united. We’re so let’s encourage each other. We’ve got each other, that’s all we have is each other. Yeah. So it’s teaching kids to take care of everyone, not just themselves.”

Mendeola’s parents were born in Mexico. She told me that seeing the struggles they endured made her appreciate her own culture more. “Our parents, they know how they suffered. And our generation is trying to be better so that the other generation is also better. You know, it’s knowing where we came from to get better.”

Through her childcare work, she is able not only to teach children the basics but also to pass on her legacy. “Put something in their perspective of what symbolizes us, you know, science,” she explained, “so it was a great teaching skill, a chromatic skill and our heritage talisman. So it was a lot in one and they loved it.”

On Saturday, September 17, the annual “Patrias Festival” will be held in Coachella.

The event will take place from 3 p.m. to 10 p.m. at Coachella’s Rancho Las Flores Park and is free to the public.

Attendees will enjoy live music performances, a traditional Fiestas Patrias party, a variety of cultural food stalls, an open beer garden, informational exhibits and games for children. This event is an opportunity to celebrate Mexican culture and reach a wide audience in a popular style that once happened.

Sister stations Telemundo 15 and La Poderosa are sponsoring the event.

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