as a creator From an app promoting exclusive and exciting nightlife and live events across the globe, let me tell you: While many of the nuances cannot be replicated across technology at this point, emerging technologies like Artificial Intelligence (AI) and NFTs are poised to offer more personalized experiences and a more structured approach. for interactions in events.
Virtual live events represent a new way to manage trade fairs, conferences and various entertainment events. This area shows special promise if executed correctly. Virtual live events can allow people to “attend” events from all over the world, significantly reduce the carbon footprint of events (in terms of production and attendee travel), reduce costs for stakeholders at different points of their investment and allow for a wider range of content.
And if you’re like me, sometimes when you attend conferences or events in person, you feel overwhelmed by choices and unsure of the best way to set your agenda – which speakers to listen to, what exhibits to explore and where or who to communicate with. Virtual events can solve this problem by leveraging artificial intelligence to maximize your participation to align with your interests and goals.
For example, a chat or assistant AI can take into account your interests, check your current schedule or calendar, offer you enhanced options, and later summarize anything you might have missed so far, even summarizing key lectures. Therefore, although one may “lose” something from not attending in person, one may also gain something in terms of efficiency.
Other ways AI can take advantage of events include matchmaking, real-time translation into all known languages, and personalized video summaries focusing on highlights that each guest might be interested in. Matchmaking is particularly interesting, as AI is uniquely suited to looking at the myriad data points about each guest — from social media profiles to surveys to other known histories — and effectively matching them with others in the event who are participating Same goals, characters or backgrounds.
The ultimate goal is to create an immersive and most satisfying experience for the attendees. When any event is more personalized to the guest, it becomes more inclusive. Nothing feels more detached than not knowing what’s going on at a conference or what you should do next.
The emerging NFT technology is already being applied to live events. Tao Group Hospitality, a global hospitality company, Stormed NFT tickets newly “By acquiring NFT tickets for three nights at the Marquee in New York City” during NFT.NYC 2022. According to NFT Culture, the company also released “an exclusive NFT that only invite-only Swedish midsummer party attendees can claim” in partnership with Yellowheart. Other examples of event organizers using NFTs recently Coachella’s recent foray into NFTs, Offers a mix of physical and digital assets.
Adoption stands with NFTs In live events differ. according to Piece In NFT now, “…most fans of the show still don’t have an NFT wallet, which puts NFT tickets out of the equation for many organizers.” For me, the main takeaway is that NFT adoption by event organizers is at least partly driven by adoption of NFT wallets/crypto wallets by event goers.
However, this is changing rapidly. In fact, there is no way to know how many NFT wallets there are, due to the decentralized nature of the blockchain. For example, I can now create 1,000 NFT wallets and no one will know about it. However, looking at other macro trends we can estimate NFT or NFT portfolio growth. 2022 is still on track to surpass 2021 for inflows to the NFT markets, indicating strong overall growth in this segment.
I think the NFT ticket issuance is a major indicator of the direction of both the live events and the NFT industries. NFT tickets can solve almost all the problems people have with traditional tickets (eg brokers, fraudulent tickets, etc.). It’s a huge step away from the whole JPEG idea, and it provides a real benefit.
This does not mean that there are no challenges. Data security measures, potentially necessary equipment, and effective methods of regulation are concerns associated with the potential for incorporation of these emerging technologies into live events. All of these opportunities require gathering all new data sets from all stakeholders, not just event guests. And whenever significant additional data is collected, it presents privacy and cybersecurity concerns. For example, Zoom had a major security vulnerability that could allow anyone to control a computer with Zoom on it – even when Zoom was not open – Motivating Apple to speed up its reform Even before you can Zoom. Such a security issue in a major hypothetical event can be disastrous.
Business owners need to fully understand the sensitivities of event participants—their technical capabilities and technophobia, in particular—and take appropriate measures to limit and protect data access, regardless of the consent provided by users. The privacy and security concerns of any two events (and their guests) are no different. For example, an event geared toward tech youth would be much easier to spread about things like facial recognition and matchmaking, but trying this technology with any demographic more skeptical about it could quickly sink the event. The best practice is to try each of these technology advancements one by one unless you are absolutely sure about widespread and preferred guest adoption.
Ultimately, events should be part of every company’s culture – even if it’s not in the events, entertainment or hospitality business. Every business leader can learn the best way to execute events so that attendees leave lasting impressions and deeper relationships.