MIAMI, Florida, September 20, 2022 (Globe Newswire) –
Artist and fashion designer Lisa Camero today announced the launch of a limited edition phygital collection, with a preview of her rising NFT brand, The House of Fashion.
Dubbed “Earth Genesis,” the collection features 50 NFTs across five apparel designs for an extremely limited offer of 10 phygital NFTS per design. In particular, the items are inspired by designs from the “Armonía Collection” by LCamero Brand, LCamero’s current real-world fashion line. As a phygital NFT, this digital group bridges the gap between the physical and digital worlds.
Each NFT Limited Edition comes with a matching redeemable physical piece, as well as a wearable Decentraland. The limited edition launch marks the first time any NFT brand or project has created a phygital NFT for a fashion item that exists in real life and in the metaverse for Decentraland, a 3D virtual world browser-based platform. Furthermore, the launch provides an early preview of what customers can expect from the House of Fashion by further understanding some of the benefits of being an NFT holder for the upcoming collection.
LCamero is set to launch House of Fashion, a digital fashion brand, and PFP Group, to celebrate the world of fashion and its impact on society, culture and personal values through the physical and digital world. The release of the full NFT suite is scheduled for October 21, 2022
Beyond the House of Fashion collection on the Ethereum blockchain of more than 10,000 randomly generated digital artworks, it will also offer activations, virtual experiences, real-world fashion shows, redeemable fashion shows, physical capsule collections exclusively to holders, and digital AR and VR wearables. and community participation.
“All we do is blur the lines between the physical and digital worlds of fashion,” LCamero said. “Our physical and digital selves are more and more intertwined. Now, I’m excited to give people the tools to express themselves through the items we wear, both on and in them.”
Born in New Jersey and raised in Puerto Rico, Camero moved to Miami in 2008 to pursue a career as a fashion designer. She graduated from Miami International University of Art and Design in 2012. She got tired of working in corporate America and turned to her creative spirit, starting an e-commerce clothing line LCamero Brand, in 2018. While also expanding her horizons and developing her career as a visual artist.
“There are a lot of creative ideas I want to come up with, but I have always felt that material art is limited. Now through NFTs, I can explore my wildest imaginations in combining fashion and art,” said LCamero, who highlights recurring themes of femininity throughout her work. .
In an effort to get more individuals into the Web3 space, NFT phygital “Earth Genesis” sets are being given away free before the launch of the House of Fashion collection. Those interested in obtaining an NFT can do so by following the House of Fashion account on Twitter, where raffles, creative contests, and random drawings take place.
The phygital NFT “Earth Genesis” can now be viewed on OpenSea.
About the fashion house
House of Fashion is a digital fashion brand and a PFP collection of 10,000 randomly generated digital artworks by artist and fashion designer Lisa Camero, known artistically as LCamero. The unique and futuristic NFT collection aims to celebrate the world of fashion and its impact on society, culture and personal values through the physical and digital world.