EventsFrame tickets enter the Web3 space with NFT tickets

EventsFrame tickets enter the Web3 space with NFT tickets


When the pandemic disrupted the live events industry, the team at ticket platform EventsFrame was “looking for things to do,” recalls Pavel Hellstein, the company’s head of business development. They’ve already had regular brainstorming sessions about where the industry is going and how best to deliver value, but those conversations have turned into business and, as of this month, a new product.

Events Now offering a blockchain-powered NFT ticketing solution, an early realization of an idea whose capabilities have been incorporated into numerous boards and chats over the past two years. While Candy Digital and Ticketmaster created the NFT commemorative tickets for MLB And for NFL games, the tokens are not yet the actual vehicle for acceptance.

EventsFrame allows event organizers to create their own NFT tickets using original images or template.

EventsFrame allows event organizers to create their own NFT tickets using original images or template.

“Everything is a huge hub,” Hellstein says. “I think we can say we are one of the first few to market, and we are probably the only ones at this point with a solution that can be rapidly deployed at large scale for event organizers.”

Among the 4,000 event organizers who used EventsFrame’s original ticketing platform are TikTok, the United Nations, and TEDx, this business will continue to operate. But the Prague-based company now has the option of Web3.

“We’re looking to improve the experience for people who go to events, but we’re also looking at how to monetize the improved experience,” he says.

Helstyn adds that attendees who simply want to use a ticket for its original purpose won’t see any difference, but those who are more technically savvy can buy these tickets with cryptocurrency, store them in an ethereal wallet, or access exclusive content used by event organizers For redemption, such as videos or memberships.

We’re looking to improve the experience for people who go to events, but we’re also looking at how to monetize the enhanced experience.

Other teams, leagues, or organizers can use NFT tickets to discourage speculation, earn royalties on secondary market sales, or monetize events. One such idea currently in development is a store for digital goods. With the rise of metaverse and other virtual experiences, Helstyn says apparel for the event will have a place in Web3.

“It’s an evolving process, and we’re constantly looking for new things that we have to work on. Obviously there’s a certain technology underlying, but for example, one of the things we’re working on right now — and this is the next stage — is a merchandise store, which needs to be integrated into our platform. ,” he says.

“You’ll have a realistic sweatshirt, which will cost something, and then you’ll have a digital sweatshirt, which will probably be 30%, 50% less. But it still allows the person who is going to the event to take something away to keep Something that is very sustainable, something they can keep forever, and something they can easily resell in the future.”

A few early NFT ticket pilots were made, such as it will be, the event hosted by Gary Vaynerchuk last May at US Bank Stadium in the Minnesota Vikings. ASM Global, which operates the venue, said 10,255 NFT tickets have been sold. SeatGeek . has discussed Developed for NFT ticketsHiring a Blockchain CEO Greg Warden As Vice President of the Engineering Department last year.

Eric Waller, Chief Product Officer at SeatGeek, outlined the use cases in Panel hosted by SportTechie Last December, he described a goal for regulators to have an “unlikely full view of the lifecycle of a ticket.” There are financial benefits as well as understanding fan demographics – knowing who will actually attend events has long been annoying places.

“Certainly there are many examples where there are resale transactions that occur outside the realm of the ticket system, and I think everyone is naturally interested in getting some understanding of every resale that occurs and possibly ownership,” Waller said.



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