show that “Pink it and shrink it“The marketing strategy that mainstream stores often reach in an attempt to attract women is replaceable. What is not: social causes, or so one NFT project depends on it.
why does it matter: Woman world (WoW) Started as a Selfie, or PFP, an NFT collection featuring women in an industry best known for evil ape-dominated worlds fueled by memes, sarcasm, and general brutality.
- Shannon Snow, who left Meta (Facebook) to become WoW’s chief operating officer in June, told the project is ditching the attention-seeking stippling that tends to be the way NFT projects are.
- “For our society, it’s not about caring but about belonging,” Snow told Axios. “They believe in mission.” “WoW is the front door for women in the NFTs and we’re continuing to expand that to the Web3 and metaverse.”
recovery: WoW’s first drop in July 2021 was a huge success, with 10,000 selfies created from 200 drawn by the co-founder. Yam KarakaiIt sold out in a matter of hours at just 0.07 Ether apiece.
playing condition: Today, with NFT market activity slowing down slightly, projects like WoW — which is now just a year old — are trying to keep the momentum alive with things that should matter to everyone, not just women.
Last: Snow and Ina Modja, Head of Philanthropy at WoW, spoke at a Jointly hosted event In New York’s Tavern on the Green on climate change and using art to spread the message.
- Karkai is also called a United Nations Sustainable Development Goals ally.
- Why not deal with encryption issues such as privacy? “If we didn’t have a planet to live on, we wouldn’t have privacy,” Snow said.
The Big Picture: “WoW has already committed $2 million to social, gender and climate issues around the world,” Snow says, noting the 5% raised from Initial Drop collection for charities and the auctions they host. drop the second group in March.
- Snow says the three things that will keep WoW relevant are its legacy, roadmap, and “continue on the mission to create a sense of belonging”.
details: The word ‘Legacy’ refers to where WoW has already forged in history, by incorporating women across the NFT group but also by making records Christie’s Auction in February.
- The roadmap indicates things to come.
- Mission: inclusion, social justice and climate change.
From the note: When the Roe v. Wade decision arrived, trolls appeared on WoW’s Discord channels and some other female-dominated NFT groups, leading to a split, Snow says.
What’s Next: Expanding on the agenda, it shows requirements to keep the NFT collection hot – there are live events, TV shows and movies in development using WoW intellectual property, physical dolls, and fashion lines.
- “People come to me saying they’ve found out that NFTs see Reese Witherspoon using WoW as her profile picture,” she says. “Everything we do can introduce women to this new emerging technology.”
- Witherspoon hello sunshine It is among the stores that celebrities have started in partnership with the brand. Nicole Richie House of Harlowis another thing, says Snow.
bottom line“We’ve had influencers use and buy WoWs,” Snow says, but WoW hasn’t, and won’t use influencer marketing. It’s about “originality”.