Naver and LINE launch NFT platform for K-pop fans

Naver and LINE launch NFT platform for K-pop fans


South Korea-based internet giant Naver Corp has launched its own non-fungible token (NFT) platform, NOW.Drops, with LINE NEXT. Wednesday. The platform will allow K-pop fans to create custom NFTs.

See related article: Naver’s Zepeto metaverse starts blockchain initiative with Solana

quick Facts

  • NOW.Drops allows users to extract NFTs from their favorite music that they extract from exclusive content on NOW.

  • To mint and save private clips of their favorite works, users need to purchase “crystals” that can also be used to purchase other NFTs on the platform.

  • Now, drops can be accessed through LINE’s e-wallet DOSI, which users can log into via social media accounts and make payments.

  • At launch, K-pop girl group NMIXX held an exclusive comeback show on NOW. And the NFT airdrop event on the newly opened platform.

  • LINE NEXT is an NFT subsidiary of Tokyo-based mobile application giant LINE Corporation, which is owned by Naver and the Softbank Group.

  • HYBE Co., Ltd. , who runs K-pop’s BTS, It also prepares US-based music platform NFT with Dunamu, South Korean crypto exchange operator Upbit.

See related article: Should K-pop BTS Get Military Service? The jury of the Metaverse is still out



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