TikTok bans campaigns from asking you for money before the US midterm

TikTok bans campaigns from asking you for money before the US midterm

If you are a politician or a political optimist on TikTok, you will not be able to use the platform to request money before the US midterm elections.

tik tok It has been banned for a long time(Opens in a new window) Paid political advertising and branded content, and has recently moved to crack down on influencers who violate this rule. But with less than seven weeks to go until people in the US head to the polls to choose their next representatives, state and local, TikTok is doing the same for account-level political content.

Politicians and political parties will Temporarily lose access(Opens in a new window) to advertising features — except for “limited circumstances” such as dissemination of public health and safety information, which will require assistance from a TikTok representative. They will also be prohibited from taking advantage of other monetization features, including gifts, gratuities, e-commerce, and the Creator Fund.

“These changes, along with our current ban on political ads, mean that accounts affiliated with governments, politicians, and political parties will largely be unable to give or receive money through TikTok monetization features, or spend money to promote their content,” Blake says. Head of Global Business Solutions at TikTok.

Over the coming weeks, the social network will also block fundraising requests for the campaign, whether it’s a video from a politician requesting donations or a political party directing people to a donations page on their website.

“TikTok is first and foremost an entertainment platform, and we are proud to be a place that brings people together for creative and entertaining content,” Chandley says. “We aim to strike a balance between enabling people to discuss issues relevant to their lives while protecting the creative and fun platform our community wants.”

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To help you identify legitimate political accounts, meanwhile, TikTok is testing mandatory verification of profiles belonging to governments, politicians, and political parties now through November 8th. A blue check mark, previously an optional feature, will appear next to the name of a confirmed user account in search results and in their profile.

“Verification lets our community know that the account is authentic and belongs to the user it represents,” Chandley says. “And it’s a way to build trust between high profile creators and their community.”

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