From her apartment balcony, Liz Nachman saw the wrath of Superstorm Sandy decimating the city by the sea.
The massive damage left by the 2012 storm left her wondering what to do next. Her son, Jeffrey Noss, came up with a game plan with a rallying cry – “Rebuild the Beach.”
“It’s like, ‘Mom, I want to make T-shirts to raise money for the school district,'” she told News 12.
Nachman admits she was skeptical at first, but the slogan “Rebuild the Beach” seems to have spoken to many residents of the barrier island trying to pick up the pieces.
Within days, Nachman says, 100 orders were placed for T-shirts and sweatshirts. Then I indulged in “beach rebuild” clothes. I raised over $30,000 in sales within the first few weeks.
Nachman began donating money to Long Beach School District in November 2012.
“We would buy gift cards and give them to the school social workers,” she said. Then these cards were distributed to the needy.
Ten years later, Nachman is still at it. A portion of her T-shirt sales go to causes close to her heart, including scholarships for students of Long Beach High School.
That had a “huge impact,” said Eileen Ratner, the district’s technology secretary.
“The cash value bought books for students for their secondary education,” she said.
Nachman also donates to the Long Beach Kiwanis Club. Her secretary says she has raised money for school supplies, coat-buying campaigns, food drives, and sending kids to local summer camps.
“That’s the best part, we’re helping people,” Nachman said.